Even with the growth of online classifieds and the increase in popularity in sites such as Craigslist, newspaper classifieds are still the preferred method of advertising for many wishing to sell unwanted items. This is evident in the number of print classified ads listed daily in newspapers and magazines throughout the country and worldwide. These advertisements may cost more than those which can be posted on the Internet, however, posting your classified advertisements in the newspaper will likely increase the chance of a sale as you are reaching a more local market.

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This article appeared in the 2005 July/August issue of
Subscription Marketing newsletter.

Premiums and Freemiums Whos Doing What?
by Shira Linden

Having a strong Unique Selling Proposition can help you gain a distinctive edge in any competitive marketplace. Your USP, also known as a Unique Selling Advantage or Unique Competitive Advantage, helps to position you in the eyes of your prospect. It should clearly and succinctly communicate to your prospective customer why he or she should buy from you.

The best USPs come about from an in-depth understanding of your industry and competition. To create a fantastic USP, you need to know first what your competitors are using.

When getting your logo designed initially, many designers will want to know what type of logo you wantthat is, do you want a logotype or do you want a symbol (graphical element), such as illustrations, icons, or other abstract design elements, in your logo. There is much written on the different types of logos, which I wont get into here.

Imagine yourself face to face with your prospect.

Your goal is to make the sale today, in order to put food on the table and pay the bills. If you fail to close the deal today... you'll have to go to bed with an empty belly and ignore the growing stack of bills for another day.

Do you limit your efforts... or do whatever it takes to close the sale? Would you use short copy or long copy?

Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign.

The magic of these eye-catchers is that they deliver short, concise messages in the minimum amount of time - perfect for the "time-poor" society we live in today. They get the important information across rapidly, with a quick and easy flip of the wrist.

What could be better than exceeding your personal
sales goals for a given month or year? How about
doubling, tripling or even more of you sales goal for
the month? This is exactly what affiliates can do for
you. The amount of growth potential through
affiliates is unlimited; the more affiliates you have
the more money you can make, after all, if Sam Walton
tried to run every Wal-Mart store, he obviously
wouldnt be very successful. You must realize that
for maximum growth you cannot do it alone. Think of

Your catalog is designed with one purpose to make people aware of the products you offer, and convince them to buy those products from your company. Your printed catalog is your Advertising vehicle, a good one will drive your sales right to the bank. An online version of your print catalog is highly recommended the USPS reports that 55% of online shoppers shop with a printed catalog in hand.
Cover these five areas with the help of advertising professionals.

1. Product Photography
Quality poor quality photos diminish your credibility

Your online business will likely require more
advertising than a contemporary business downtown, yet
some new to the world of online business do not spend
the time and money to advertise their business
appropriately and are, in turn, loosing money. Your
online business is crammed into the world wide web
along with thousands of others selling the same
product or service as yourself. Consider this
scenario: In your hometown you want to open an art
supply store. In that same town there are thousands

The secret to a successful business is to attract and hold the attention of consumers. When you are trying to establish a market strategy that will be effective you need to make sure you include many different types of ways to approach consumers. One of the ways you can attract buyers is by advertising.